THE SHIRT YOU NEED
TYPOGRAPHY
WINTER 2019
TSUN LOGO COLLECTION
Artwork and Design by UMGJ.
Concept and Product by TSUN
TSUN is a local Vietnamese streetwear brand that popular to the young market by the fresh, fun, and creative product line.
Before 2019, TSUN brand was different as it using the darker and heavier design. The main color palette for the TSUN image in this stage was monochrome, black, white with red features.
A critical visual element for product positioning.
Good branding is not only provided visual attractiveness but also express it’s personality to the audience
Today, the demand for clothing is kept rising and Vietnamese teenagers and young mature start to develop their style. As a result, we work with TSUN in this collection, diverse the branding style to match with high school and university students.
Designed for Youngsters
The wider color palette encourages young customers to be more energetic and relaxed. The design helps to overcome the problem of the streetwear brands that offer to youngsters, especially secondary and high school students. It creates a higher adaptation for streetwear design to be “more appropriate in the school and home environment.
Designed for Culture
The designs also feature the feeling in a particular season in the year such as summer, winter, spring, and autumn or special holiday event. The figure ornaments are colorful and simple to express the dynamic mood of the design. At the same time, remind the audience about the cultural aspect.
